Artículos SEO

International Copywriting: What Can Go Wrong?

Companies that specialize in international online marketing are often left scratching their heads when it comes to the process of international copywriting. The problem is a simple one; how to communicate the same message and maintain consistency across several different languages when each language has vastly different cultural values and linguistic nuan... Leer más

International Copywriting – The Who, What, Why and How

So there I was, living in West Australia and doing a journalism internship at a local newspaper. My lunch breaks were spent in 40 degree heat on the sandy white beach that my office sat upon, while my evenings consisted of attending whisky tasting... Leer más

International Online Marketing – The Challenges of Operating in a Global Environment

Over the past decade, web and online marketing has become one of the most powerful tools in modern advertising. In 2011 it was calculated that 35% of the world’s population was using the Internet, in which 22% of users were located in developing countries. This provides online companies with an ideal portal to a huge developing market. Here are some interesting figures: 71% of people in develop... Leer más

Social Media and its Benefits to SEO

Get Social, Get Noticed There was a time when online marketing professionals would claim that social media campaigns were a waste of effort and certainly had no SEO benefits. Even today the concept of hiring a social media manager seems odd – why fork out thousands to pay for their salary when you spend most of yo... Leer más

Google Panda and Google Penguin – What They Mean for Your Website

Panda and Penguin What do you get when you cross a panda with a penguin? The punch line is one that could have significant ramifications for your website optimization strategy. Google Panda and Google Penguin are both code names for different Google algorithms, which are used to rank websites. It’s interest... Leer más

MO Group International Still #1

MO Group International Retains its 1st Place Rank in topseos’ List of Worldwide Top 10 Multilingual SEO Companies for October 2012 International search engine optimization (SEO) service provider, MO Group International, has... Leer más

Multilingual Keyword Selection: The Importance of Cultural Adaptation

The Importance of Cultural Adaptation in Keyword Selection Cultural adaptation is very important in today’s business environment. The main idea of cultural adaptation is to have all the information localized completely from the original language to the target language without losing any of the meaning or context. This usu... Leer más

MO Group International Ranks 1st in topseos’ List of Worldwide Top 10 Multilingual SEO Companies

@MoGi_Team Becomes World Number 1 MO Group International Ranks First Place in topseos’ List of Worldwide Top 10 Multilingual SEO Companies in September 2012 International search engine optimization (SEO) service provider, MO Group International, is proud to be awarded first place by topseos – the independent authority on online mar... Leer más

Multilingual Search Engine Marketing Campaigns: SEO vs. SEA

SEA vs. SEO: Which Online Marketing Option is Right for You? If you are trying to increase your web traffic and are looking for the most effective international marketing strategy, there are two different methods you might wish to explore. One option is search engine optimization (SEO) and the other is ... Leer más

Copywriting and Search Engine Optimization (SEO): Reconciling the Conflicts

The Challenges of Writing Good, Optimized Copy As any experienced web copywriter knows, finding the perfect balance between copywriting and search engine optimization (SEO) can be an arduous task. Your word document can seem like a constant battlefield, each side ... Leer más