International Copywriting: What Can Go Wrong?
Companies that specialize in international online marketing
are often left scratching their heads when it comes to the process of international copywriting. The problem is a simple one; how to communicate the same message and maintain consistency across several different languages when each language has vastly different cultural values and linguistic nuan... Leer más
International Copywriting – The Who, What, Why and How
So there I was, living in West Australia and doing a journalism internship at a local newspaper. My lunch breaks were spent in 40 degree heat on the sandy white beach that my office sat upon, while my evenings consisted of attending whisky tasting... Leer más
International Online Marketing – The Challenges of Operating in a Global Environment
Over the past decade, web and online marketing has become one of the most powerful tools in modern advertising. In 2011 it was calculated that 35% of the world’s population was using the Internet, in which 22% of users were located in developing countries. This provides online companies with an ideal portal to a huge developing market.
Here are some interesting figures:
71% of people in develop... Leer más
Social Media and its Benefits to SEO
Get Social, Get Noticed
There was a time when online marketing professionals would claim that social media campaigns
were a waste of effort and certainly had no SEO benefits. Even today the concept of hiring a social media manager seems odd – why fork out thousands to pay for their salary when you spend most of yo... Leer más
MO Group International Still #1
MO Group International Retains its 1st Place Rank in topseos’ List of Worldwide Top 10 Multilingual SEO Companies for October 2012
International search engine optimization (SEO) service provider, MO Group International, has... Leer más