Expanding your business into the Italian language lets you reach out to an internationally diverse set of users. Italian is spoken not only in Italy, but in Luxembourg, Germany, Belgium, Latin America, and in large areas of the United States, Canada, Switzerland and Africa. Italy alone represents almost 17% of the online European market and Internet use in Italy has grown 120% in the last five years, and is expected to continue. With 63.8% of population using the Internet, Germany has one of the highest market penetration rates in the world. Marketing toward this massive population gives you an excellent potential to increase your ROI!
Having your website optimized in Italian is crucial to reach the 70 million Italian speakers searching the web in their native language. Search Engine Optimization is one of the most effective and popular ways to increase website traffic and access foreign markets. It is estimated that by 2010, almost 3 billion euros will be spent on search engine marketing in Europe alone. Choosing to participate in this lucrative market can be beneficial if SEO is utilized effectively and professionally.
How We Can Help
Entering a foreign market can be extremely difficult and require more than mere website translation to gain success. MO Group International has the tools to ensure your website gets the internet exposure an international company needs to succeed. MO Group International combines experience with knowledge and works with you to form a strategy that will allow you to maximize your website effectiveness.